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SPEAKER ADVISORY SERVICES: Strategy, marketing, deal flow

With almost 30 years of experience as a pathfinding keynote speaker in the global speaking industry—working his way to the top without NYT bestselling books or institutional credentials (like Harvard or Google)—Nick and his team of expert providers support committed speakers, leaders, founders, and execs to develop their speaking strategy, positioning, signature topics, branding and image, marketing and deal flow, storytelling and stagecraft skills, and sales and conversions for maximum income and impact.

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SPEAKER ADVISORY
SERVICES

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SPEAKER STRATEGY

  • Speaking & Thought Leader Landscape

  • Thought Leader & Speaker Career Pathway Design & Acceleration

  • Competitor & Category Analysis

  • Speaker Positioning, Pigeon-Holing & Differentiation

  • Thought Leader Brand Story & Bio

  • Signature Talk Engineering

  • Speaking Topics & Evolution

  • How Speaker Bureaus Work

  • Direct Bookings vs. Speaker Bureaus

  • Allied Marketable Skills: Facilitation, Moderation, Hosting, etc.

  • Profile Building: TEDx, Associations, ERG, etc.

  • Value Propositions, Pricing Tranches, Discounting & Pricing Strategy

  • Original IP: Sticky Memes, Ideas, Models, Frameworks

  • Productized IP: Upselling Products & Services

  • Book Strategy

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SPEAKER BRANDING & MARKETING

  • Website (new or upgrade)

  • Brand Identity and/or Wordmark

  • Fonts, Colorways, Look & Feel

  • Social Media Assets Templates

  • Slide and Document Templates

  • Visual IP Assets Template (Models, Frameworks, Diagrams, etc)

  • Imagery: Headshots, Textured Backgrounds, AI Image Prompts

  • SEO & SGE Keywords

  • Optimized Homepage and Landing Page Copy

  • SEO & SGE Blog Design (AI-accelerated)

  • Email Newsletters

  • AI Marketing Accelerants

  • Paid SEO

  • Google Ads Strategy, Execution, Titles, Copy

  • PR & Podcast Outreach

  • Bios & LinkedIn Profile Briefing & Support

  • Showreel / Sizzle Reel Briefing & Support

  • Headshots & Live Shots Briefing & Support

  • YouTube / TikTok Strategy

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SPEAKER SALES & DEAL FLOW

  • Designing A Client UX for Inquiries, Booking, and Delivery

  • Developing An Efficient Booking Process

  • Proposals & Contract Workflows

  • Speaker Bureau Engagement & Outreach

  • Deal Flow Process & Email Templates

  • Pre-Booking Calls & Client After-Care Frameworks

  • CRM & Pipeline Design

  • Getting Rebooked

  • AI Automations

  • Event Outreach & Email Optimization

  • Upselling Before, On & After The Stage

  • Sales Documents: Contracts, FAQs, Briefings, Call Sheets, etc

  • Talent Management

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SPEAKER TRAINING & COACHING

  • Reading Audiences & Sensing Rooms

  • Audience Connection, Empathy & Service

  • Story Development & Crafting

  • Slides, Cards, Imagery, Memes

  • Stagecraft Accelerants & Tools

  • Confidence, Embodiment, Authenticity & Executive Presence

  • Pre-Game Rituals & Recovery

  • Entrances & Exits

  • Engagement, Participation & Interaction

  • Humor, Provocation & Gravitas

  • Purpose, Impact & Legacy

  • Influence & Ethical Persuasion

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