Keynote Briefing Form

First name

Last name

Email

Phone (Incl. Country Code)

Organization

Website URL

Business Unit / Department / Brand / Region

Where is the team / audience / organization / industry / membership at? What is or has been working? What is missing that a keynote could provide?

For example:

Its a network of professionals who are looking for X

They are potential customers who think Y and we want to do Z

The team has recently gone through X and they want Y

What are the most important goals for this event?

For example:

We want people to feel comfortable with change.

We want to focus the team on a new launch.

We want people to think about the future of the organisation.

We want to get everyone thinking differently.

We need to get teams collaborating to do more for less.

How do you want the keynote to drive change, impact, and value?

For example:

We want people to feel comfortable with change.

We want to focus the team on a new launch.

We want people to think about the future of the organisation.

We want to get everyone thinking differently.

We need to get teams collaborating to do more for less.

How do you want people to FEEL after the speech or session?

For example:

Excited and inspired to work together

Ready for a big change

Collaborative and connected to each other

How do you want people to THINK differently after the speech or session?

For example:

Understanding how to do disruptive innovation

Knowing the key elements of their leadership plan

Actively thinking about the future

What do you want people to DO differently after the speech or session?

For example:

Begin to collaborate straight away

Have 3 or 4 breakthrough innovation concepts to work on

Be able to practice mindfulness to destress

In terms of tone and messaging, which 2-3 of these are most important to you?

How many people will be at the event?

Will the audience be senior, junior or a mix? How diverse and inclusive is it? Will there be people from outside the industry/organization? Is everyone English-speaking? What functions will be present?

Is it virtual or in-person? If physical, where is the event to be held (if known)?

What is the style and set up of the space / room?

E.g.

Major exhibition centre with seating in rows

Large hotel conference room with table set up for 8-10 people

Intimate boutique space opening onto gardens

What time do you want the keynote to start?

Time

HoursMinutes

How long do you want the keynote to last? Do you want longer and more experiential (e.g. 90 to 120 mins) OR shorter with expert thought leadership (e.g. 25 to 45 mins)?

What is happening directly before and after the keynote?

E.g.

Talk from CEO

Presentation on latest sales data

Lunch and site visit

Break out sessions

Which of these might you want to add (may involve additional fees)?

Are there any concerns you have that we can help with? Are there any concerns from senior management that we can work to alleviate?

Is there an 'elephant in the room' we should know about to either consciously address or avoid?

Is there anything you definitely DO NOT want?

What draws you to working with Nick Jankel?

What is your budget for a speaker (if not already agreed)?

Keynote Speaker, Thought Leader, Futurist & Facilitator

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